How to Protect Your Jewellery: A Complete Guide to Caring for Sterling Silver, Gold-Plated & Gold Vermeil Pieces

Jewellery is more than just an accessory, it's part of your everyday style and often holds sentimental value. Whether it's your favourite pair of gold vermeil hoops or a sterling silver necklace you wear every day, taking proper care of your jewellery will help it stay beautiful for years to come. 

Here's our simple guide to keeping your Joverie pieces looking their best.

Keep Jewellery Away from Water

Although occasional contact with water won't instantly damage your jewellery, frequent exposure can speed up tarnishing and wear—especially for gold-plated pieces. Salt water and chlorine are particularly harsh and can damage both sterling silver and gold plating.

  • Remove your jewellery before:
  • Showering or bathing
  • Swimming
  • Exercising
  • Washing dishes
  • Using a hot tub or sauna

Apply Beauty Products First

Perfume, hairspray, sunscreen, lotions, and makeup all contain ingredients that can affect the finish of your jewellery over time.

A simple rule: Your jewellery should be the last thing you put on and the first thing you take off. This helps reduce contact with chemicals that may dull the shine or wear away the plating.

Store Your Jewellery Properly

How you store your jewellery matters just as much as how you wear it.

We recommend:

  • Keeping each piece in its pouch or jewellery box
  • Storing jewellery in a cool, dry place
  • Avoiding humid environments such as bathrooms
  • Separating necklaces and bracelets to prevent tangling and scratching
  • Keeping jewellery away from direct sunlight and moisture

Clean Your Jewellery Gently

Regular cleaning helps remove oils, dust, and everyday residue. 

For sterling silver:

  • Use a soft polishing cloth.
  • Gently buff the surface to restore its shine.
  • Avoid abrasive cleaners or rough cloths.

For gold-plated jewellery:

  • Wipe gently with a soft microfiber cloth after wearing.
  • Avoid silver polish or harsh jewellery cleaners, as these can remove the gold plating.

For gold vermeil jewellery:

  • Wipe gently with a soft, lint-free or microfiber cloth after each wear.
  • Clean occasionally with lukewarm water and a small amount of mild soap, then dry thoroughly with a soft cloth.
  • Avoid abrasive polishing cloths, harsh jewellery cleaners, and chemicals, as they can wear away the thick gold layer over time.
  • Store separately from other jewellery to help prevent scratches and preserve the finish.

Understand Natural Tarnishing

Sterling silver naturally reacts with oxygen, moisture, and sulphur in the air, meaning tarnishing is completely normal over time.

The good news? Tarnish doesn't mean your jewellery is damaged. With gentle cleaning and proper storage, sterling silver can easily regain its shine. 

Take Extra Care with Gold-Plated Jewellery & Gold Vermeil Jewellery:

Gold-plated jewellery features a layer of gold over a base metal. While beautiful, this finish naturally wears over time depending on how often it's worn and cared for.

To help your gold-plated jewellery last longer:

  • Avoid wearing it every day if possible.
  • Keep it away from water, sweat, and chemicals.
  • Store it separately to avoid scratches.
  • Clean only with a soft cloth.


Gold vermeil features a thick layer of gold over 925 sterling silver, making it more durable than standard gold plating. However, it still requires proper care to maintain its beautiful finish.

To help your gold vermeil jewellery last longer:

  • Remove it before showering, swimming, exercising, or sleeping.
  • Avoid contact with perfumes, lotions, sunscreen, and household cleaning products.
  • Store it separately in a soft pouch or jewellery box to prevent scratches.
  • Wipe gently with a soft microfiber cloth after each wear.
  • With proper care, your gold vermeil jewellery can maintain its shine and finish for years.

Remove Jewellery Before Sleeping

Sleeping in your jewellery can cause chains to tangle, gemstones to loosen, and plating to wear more quickly due to constant friction.

Taking your jewellery off before bed is one of the easiest ways to extend its lifespan.

A Little Care Makes a Big Difference


Every Joverie piece is designed to be loved and worn, but a little care helps preserve its beauty for years to come.


By following these simple habits—keeping jewellery dry, storing it properly, cleaning it gently, and avoiding harsh chemicals—you'll keep your favourite sterling silver, gold vermeil and gold-plated pieces looking as beautiful as the day you received them.
Because jewellery isn't just something you wear—it's something you treasure.