Jewellery is more than just an accessory; it's part of your everyday style and often holds sentimental value. Whether it's a favourite pair of gold vermeil earrings or a sterling silver necklace you wear every day, taking proper care of your jewellery will help it stay beautiful for years to come.

Different materials and natural stones can respond differently to moisture, chemicals and everyday wear. For example, our Moon Tide Earrings, crafted in 925 sterling silver with mother of pearl and opal, benefit from gentle handling, while our Wild Vine Pearl Necklace, with its natural freshwater pearl and organically sculpted pendant, is best kept away from moisture and harsh products.

Here's our simple guide to keeping your Joverie pieces looking their best.

Keep Jewellery Away from Water

Although occasional contact with water won't instantly damage your jewellery, frequent exposure can speed up tarnishing and wear—especially for gold-plated pieces. Salt water and chlorine are particularly harsh and can damage both sterling silver and gold plating.

Natural pearls and gemstones also deserve extra care. Pieces such as the Coastal Pearl Bracelet, which combines natural freshwater pearls with tiger's eye, mother of pearl and 925 sterling silver, are best kept away from prolonged contact with water to help preserve their natural appearance and the finish of the metal.

Remove your jewellery before:

• Showering or bathing
• Swimming
• Exercising
• Washing dishes
• Using a hot tub or sauna

Apply Beauty Products First

Perfume, hairspray, sunscreen, lotions and makeup all contain ingredients that can affect the finish of your jewellery over time.

A simple rule: your jewellery should be the last thing you put on and the first thing you take off. This helps reduce contact with chemicals that may dull the shine or wear away the plating.

This is especially helpful for pieces with detailed finishes, such as our botanical-inspired Secret Forest Ring. Its 18K gold vermeil finish and sparkling cubic zirconia are designed to catch the light, so keeping beauty products away from the surface helps preserve its original finish.

Store Your Jewellery Properly

How you store your jewellery matters just as much as how you wear it.

We recommend:

• Keeping each piece in its pouch or jewellery box
• Storing jewellery in a cool, dry place
• Avoiding humid environments such as bathrooms
• Separating necklaces and bracelets to prevent tangling and scratching
• Keeping jewellery away from direct sunlight and moisture

For pearl jewellery, separate storage is particularly useful. Natural freshwater pearls can be more delicate than metal, so keeping pieces such as the Wild Vine Pearl Necklace in their own soft pouch helps reduce contact with harder jewellery that could cause scratches.

Clean Your Jewellery Gently

Regular cleaning helps remove oils, dust and everyday residue.

For sterling silver:

• Use a soft polishing cloth.
• Gently buff the surface to restore its shine.
• Avoid abrasive cleaners or rough cloths.

For gold-plated jewellery:

• Wipe gently with a soft microfiber cloth after wearing.
• Avoid silver polish or harsh jewellery cleaners, as these can remove the gold plating.

For gold vermeil jewellery:

• Wipe gently with a soft, lint-free or microfiber cloth after each wear.
• Clean occasionally with lukewarm water and a small amount of mild soap, then dry thoroughly with a soft cloth.
• Avoid abrasive polishing cloths, harsh jewellery cleaners and chemicals, as these can wear away the gold layer over time.
• Store separately from other jewellery to help prevent scratches and preserve the finish.

For pieces such as our Secret Forest Ring, gentle cleaning is particularly important around the detailed botanical design and cubic zirconia. There's no need for vigorous polishing—a soft cloth and light touch are usually enough for everyday care.

Understand Natural Tarnishing

Sterling silver naturally reacts with oxygen, moisture and sulphur in the air, meaning tarnishing is completely normal over time.

The good news? Tarnish doesn't mean your jewellery is damaged. With gentle cleaning and proper storage, sterling silver can easily regain its shine.

This is simply part of owning sterling silver jewellery. Pieces such as our Moon Tide Earrings can develop changes in appearance with regular wear, but careful cleaning and storage can help maintain their original lustre.

Take Extra Care with Gold-Plated Jewellery & Gold Vermeil Jewellery

Gold-plated jewellery features a layer of gold over a base metal. While beautiful, this finish naturally wears over time depending on how often it's worn and cared for.

To help your gold-plated jewellery last longer:

• Avoid wearing it every day if possible.
• Keep it away from water, sweat and chemicals.
• Store it separately to avoid scratches.
• Clean only with a soft cloth.

Gold vermeil features a thick layer of gold over 925 sterling silver, making it more durable than standard gold plating. However, it still requires proper care to maintain its beautiful finish.

To help your gold vermeil jewellery last longer:

• Remove it before showering, swimming, exercising or sleeping.
• Avoid contact with perfumes, lotions, sunscreen and household cleaning products.
• Store it separately in a soft pouch or jewellery box to prevent scratches.
• Wipe gently with a soft microfiber cloth after each wear.
• With proper care, your gold vermeil jewellery can maintain its shine and finish for years to come.

Remove Jewellery Before Sleeping

Sleeping in your jewellery can cause chains to tangle, gemstones to loosen and plating to wear more quickly due to constant friction.

Taking your jewellery off before bed is one of the easiest ways to extend its lifespan.

This is particularly worth remembering for pieces with pendants, delicate details or natural stones. Removing the Wild Vine Pearl Necklace before sleeping, for example, helps prevent the chain and sculptural pendant from catching or rubbing against other surfaces during the night.

A Little Care Makes a Big Difference

Every Joverie piece is designed to be loved and worn, but a little care helps preserve its beauty for years to come.

By following these simple habits—keeping jewellery dry, storing it properly, cleaning it gently and avoiding harsh chemicals—you'll help your favourite sterling silver, gold vermeil and gold-plated pieces stay looking as beautiful as the day you received them.

Because jewellery isn't just something you wear—it's something you treasure.